4 Choice Energy LLC

📍 Des Moines, Iowa·Founded 2010
Duke Energy Ohio · 5 offers

About 4 Choice Energy LLC

4 Choice Energy LLC (legal name: Choice Energy LLC) is an independent Iowa limited liability company that markets retail electricity under the trade name '4 Choice Energy' in Ohio, Pennsylvania, New Jersey, and Connecticut. Founded on February 1, 2010 by Michael Needham, the company is certified by each state's public utility commission and listed on PUCO's Apples-to-Apples comparison tool.

Company background

Choice Energy LLC was organized in Iowa in February 2010 and obtained its first state electric supplier licenses shortly thereafter, receiving a Connecticut PURA license in June 2010 and a Pennsylvania PUC certificate in 2012. The company has operated continuously as an independent, privately held LLC under owner Michael Needham.

Ownership timeline

Documented corporate events. Each entry links to a primary source.

  1. February 1, 2010
    Choice Energy LLC formed as an Iowa limited liability company by Michael Needham; the company markets retail electricity under the '4 Choice Energy' trade name. [source]
  2. June 16, 2010
    Connecticut PURA grants Choice Energy LLC an electric supplier license (Docket No. 10-04-03), authorizing service to residential and commercial customers. [source]

Track record

Documented regulatory actions, litigation outcomes, and major corporate events. Each entry is sourced. Pending matters and unresolved allegations are not listed.

  • regulatory
    July 1, 2015

    Connecticut PURA issued a decision in Docket No. 10-04-03RE01 finding that Choice Energy LLC failed to notify residential customers of a price change as required by Connecticut General Statutes §16-245o(g)(1). Choice Energy issued refunds to affected customers as part of the resolution. [source]

  • regulatory
    June 13, 2018

    Connecticut PURA issued a final decision (Docket No. 14-07-18) assessing civil penalties totaling $250,000 against Choice Energy LLC for using undefined and misleading language in its guaranteed savings contracts marketed to Connecticut consumers. [source]

Rate history

4 Choice Energy LLC's lowest fixed and variable rates over time, broken out by territory.

Current offers

All of 4 Choice Energy LLC's active offers, grouped by service territory. Sorted by rate within each.

Duke Energy Ohio

PTC: 10.70¢/kWh
RateTypeTermRenewableMo. feeETF
10.25¢variable12 mo2%$57$5
10.25¢variable12 mo2%$85$5
10.25¢variable12 mo2%$114$5
10.25¢variable12 mo2%$29$5
11.39¢fixed12 mo2%None$5

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