CleanChoice Energy, Inc.

About CleanChoice Energy, Inc.

CleanChoice Energy, Inc. is a Washington, DC-based retail electricity supplier that provides 100% renewable electricity — sourced via renewable energy certificates (RECs) — to residential customers in eight states plus the District of Columbia. Founded in 2012 as Ethical Electric and rebranded in 2016, the company has expanded into developing, owning, and operating utility-scale solar facilities. Since April 2023 it has operated under majority ownership of True Green Capital Management LLC.

Ownership timeline

Documented corporate events. Each entry links to a primary source.

1. 2012
   Company founded as Ethical Electric Inc. by Tom Matzzie in Washington, DC. [source]
2. October 31, 2016
   Ethical Electric Inc. rebranded as CleanChoice Energy, Inc. and launched a community solar division supported by a $2.5 million U.S. Department of Energy SunShot cooperative award. [source]
3. April 28, 2023
   True Green Capital Management LLC signed definitive documentation to acquire a majority stake in CleanChoice Energy, committing $100 million to solar development. [source]

Track record

Documented regulatory actions, litigation outcomes, and major corporate events. Each entry is sourced. Pending matters and unresolved allegations are not listed.

• regulatory
  August 18, 2016

  Illinois Attorney General Lisa Madigan reached an Assurance of Voluntary Compliance with Ethical Electric Inc. (now CleanChoice Energy) over misleading direct-mail marketing that advertised a 'Clean Energy Option' as 100% wind and solar while the power originated from a mix including non-renewables offset by RECs, and prices were routinely more than 5% above ComEd rates contrary to marketing claims. Under the AVC, Ethical Electric agreed to refund affected Illinois customers, with refunds estimated at a minimum of approximately $191,673. [source]

• regulatory
  February 21, 2023

  Illinois Commerce Commission approved a settlement (ICC Docket No. 20-0499) resolving a complaint by the Environmental Law & Policy Center and the Citizens Utility Board alleging CleanChoice Energy failed to make required price disclosures and charged customers substantially higher variable rates after introductory periods. CleanChoice agreed to pay $525,000 to the Illinois Solar for All Program benefiting low- and moderate-income households and to implement side-by-side pricing disclosures and marketing reforms. [source]

Rate history

CleanChoice Energy, Inc.'s lowest fixed and variable rates over time, broken out by territory.